aLeaf® is always reminding folks to Keep It Lit! And yet… almost no one knows the origin behind their team motto. Or even just how seriously they take it.

Their roots run deep in Los Angeles, California. They grew into the aLeaf you know today by helping their City of Angels Keep It Lit through thick and thin. These 3 words represent the core of how they operate as a team. More than a catchphrase, Keep It Lit is a nod to their optimistic philosophy of taking life as it comes while keeping their attitudes bright and their hearts full.

Stay lifted. Stay Lit.